Filling Your Marketing Toolbox

Date: Thursday, May 2, 2019
Time: 9:30am-3:00pm
Location: Southeastern NY Library Resources Council
Guest Speakers: Taina Evans, Courtney Wimmers, Charlene Martoni, Jen Park, Kristen Thornton-DeStafeno, Sarah Wassberg Johnson & Ellie Burhans

A day all about Marketing, dedicated to learning from experts and sharing ideas with colleagues featuring hands-on work, a panel discussion, and a keynote.
Come and gain the tools you need for all your marketing needs!

Agenda:

  • How do we define these terms? marketing, branding, communications, advertising, and customer service.
  • Keynote speaker Taina Evans, Brooklyn Public Library "Who Tells Your Story?"
  • Panel Discussion followed by a Q&A with:
    • Charlene Martoni – Setting up your first strategic social media plan
    • Courtney Wimmers – Engaging your community with social media
    • Jen Park – Assessing your marketing plan
    • Kristen Thornton-DeStafeno – The role of an e-newsletter in marketing strategy
  • Catered Lunch
  • Carolyn Bennett Glauda on the marketing cycle in practice at Southeastern
  • Group projects
  • Closing remarks by Sarah Wassberg Johnson & Ellie Burhans of Hudson River Maritime Museum

Members: $25
Non-members: $40
catered lunch available